The Better World Fund, the Paris-based non-profit organization raising awareness on critical global issues, presents Food, Health & Sustainability—a series of prestigious events. The event will be bestowed with the gracious participation of S.E Madame Dominique...
The Private Office of Sheikh Saqer Bin Mohamed Al Qasimi, a business enabler of the UAE growth and economic diversification from the family ruler in the emirate of Sharjah, under the leadership of Adnan Al Noorani, will host the Future Innovation Summit on May...
Professor Andreoli is a speaker at the "Future Innovation Summit" 11th-12th of May – Dubai, where he will speak about the importance of strategic cooperation between governments, agencies, public and private institutions around the world. The work of Andreoli as a...
On May 19, 2022, the YOONAVERSE Summit will start, a series of events that brings together fashion companies and technological innovations for the first time in Germany. Global players meet startups, accelerators and environmental organizations to jointly seek...
Elie Saab is among the designers set to participate in the first Metaverse Fashion Week. The world’s top designers have just finished showcasing their latest creations at fashion weeks across the world’s style capitals, but Fashion Month is not over yet.
Taking place from March 24 to 27, Metaverse Fashion Week will feature a number of designers — both physical and digital-native — which will host virtual showcases and after-parties in the metaverse, and sell digital clothing through NFTs.
Much like the twice-yearly fashions weeks that take place in cities such as Paris, Milan and London, Metaverse Fashion Week will feature a host of designers showing off their latest collections. However, MVFW will be a chance for brands to show a new wave of fashion creations, created in and for the metaverse, pushing the boundaries of creativity to a new level, organisers say.
As well as fashion showcases, MVFW will host discussions, concerts, after-parties and film screenings. It will also be home to Boson Portal — Fashion District, a luxury shopping area designed to mimic Paris’s famous Avenue Montaigne, where brands will be selling digital and physical items through NFTs.
More than 50 designers will be taking part in the first Metaverse Fashion Week, including a number of veteran fashion houses, as well as plenty of digital-native brands.
Designers who will showcase their creations include Tommy Hilfiger, Elie Saab, Dolce & Gabbana, Etro, Dundas, Garrett Leight, Roberto Cavalli, Paco Rabanne, Hugo and Faith Connexion.
Speaking of his participation in the event, Hilfiger said: “When I founded my namesake brand in 1985, I never imagined I’d see a time when fashion weeks would be held in a 3D, fully virtual world.
“As we further explore the metaverse and all it has to offer, I’m inspired by the power of digital technology and the opportunities it presents to engage with communities in fascinating, relevant ways.”
Elsewhere, veteran London department store Selfridges will open proceedings with a digital activation to celebrate the launch of its flagship metaverse store.
There will also be an immersive showcase hosted by digital-native fashion house Auroboros, featuring a headline performance by Canadian musician Grimes.
Metaverse Fashion Week will take place on Decentraland, a browser-based platform and 3D virtual world, with software that runs on the Ethereum blockchain.
Decentraland users can explore, interact and play games on the platform, as well as buy and sell digital real estate.
It’s free to sign up to Decentraland and attend any of the MVFW events, and no tickets are necessary. However, in order to make any purchases, attendees will need an Ethereum wallet.