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Dubai DSG Italian Fashion Week

<a href="" target="_self">Press Release</a>

Press Release


On the occasion of the DUBAI EXPO 2020, DSG organize in February  a week dedicated to the Italian fashion, in particularly to the Italian Marche Region, famous for the birth of important brands such as Tod’s, Hogan, Fay, Pollini, Dockstep’s, Bikkemberg, Marrel and so on.

Founded in 2018, DSG is a brand created to offer Millennials and Gen-Zs an eclectic yet polished style, combining urban and couture vibes. Thanks to the versatility of its creations and the types of materials used, DSG aims at being a chic, contemporary brand that allows the wearers to express themselves to the fullest.

DSG’s customers love wearing glamorous, sexy and fun clothes; they want to create their own outfits and dress comfortably. The versatility of its pieces and the possibility to create outfits with a strong personality make DSG an ideal partner for those who want to interpret fashion in an original way, focusing on combining fashion and comfort.Clothes become a way to communicate, to take care of one’s wellbeing and even to care for the environment.

DSG’s creations can be mixed and matched interchangeably to adapt to many different occasions. DSG uses natural fabrics to create its garments, focusing on optimizing the cutting phase by using modern and high-performance equipment to minimize production waste.

Any scraps are upcycled for a different supply chain and used to produce paper, thus creating a virtuous cycle. The brand ensures its sustainability by carefully selecting its suppliers, who must have suitable characteristics in order for DSG to be recognized as an example of circular economy. Everything is made in Italy, from the design to the choice of materials, up to the production and finishing phase of all the garments.

In addition to clothing, DSG also offers accessories, especially bags and shoes to complement its garments and enhance the glamorous style that characterizes the brand.

DSG has chosen a “smile” as the iconic element of the brand – a logo that emphasizes its fresh and fun style, indicating freedom, versatility, and originality as well as quality, progress and care for the people and the environment.


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