Per quanto possano sembrare due realtà ben distanti quella Ferrari e Apple, se non accomunati dal fatto di produrre prodotti di eccellenza nei rispettivi settori, dalla scorsa settimana si sono intrecciati come mai si potrebbe essere immaginato. Infatti, il...
Celebrate coffee on International Coffee Day. International Coffee Day is a celebration of the coffee sector’s diversity, quality and passion. It is an opportunity for coffee lovers to share their love of the beverage and support the millions of farmers whose...
With less than 10 days to go until it opens its doors to the world, Expo 2020 Dubai launches its official song. Titled This Is Our Time, the song highlights pride in the UAE’s culture, celebrates the future and brings together nations from around the world, while...
To close out June, the final supermoon of 2021 is set to make an appearance – the Strawberry Moon. Set to occur from June 24 to June 26, the Strawberry Moon will light up the sky, but unlike the name, it won’t be strawberry hued (unfortunately). According to The Old...
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On the occasion of UAE National Day, Abaya Rally seeks to unite women from different walks of life to experience the exhilaration of participating in a unique all-women car rally. In this adventure-filled glamour infused National Day parade, women will not just drive towards the finish line, but they will unitedly drive towards strength, ambition and empowerment.
“As a woman who has spent a majority of her life in the U.A.E. I felt it was time we had an event that exclusively celebrated the accomplishments of the women here. We did expect the current Covid-19 situation to challenge us but that only fuelled us to push ourselves and think out of the box,”said Pragna Vaya, Managing Director of Orbit Events and Promotions, who envisioned this initiative.
“We wanted to shatter some of the stereotypes women face, and we wanted to do it in a fun and memorable way. The Abaya Rally ticked all those boxes and many more. Then we just needed like-minded people to support this endeavor,”added Sara Rashid, one of the organisers.
As the founder of the first all-women supercar club, Arabian Gazelles, Hanan Mazouzi believes in building communities that empower and unite women to achieve their best. Lubna Naeem from Gargash Hospital points out that they employ 65% female staff and continue to flourish under the leadership of strong women leaders like their CEO Ghada Sawalmah. “Abaya Rally represents women empowerment and unity and aligns with our values.”
Patrizia Marin
Patrizia Marin is journalist and chairman of Marco Polo Experience, a leading agency specialising in strategic communications, public affairs, marketing and media relations, with twenty years of experience in business internationalisation strategies, communication campaigns, media relations, mapping of the decision makers and community of interests’ relations.
Patrizia has been advisor to the Italian Presidency of the Council of Ministers for Communication, Publishing and Information. As regards the logistics and infrastructure sectors, she has been Head of Communications for the Venice Port Authority; Media Relations Consultant for Aeroporti di Roma; International pr advisor for Atlantia while Vice-President at FBC.
Patrizia is Contract Professor in Leadership and International Relations at the IULM University of Milan and has a degree in Law and International Political Science.