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With €200 Million worth of F&B products exported to the UAE, Italy will be represented by 180companies at the fair Dubai, UAE.
Italy brings to Gulfood’s visitors an incredible gourmet experience with a packed programme of live cooking shows and tasting sessions at the Italian Food Lab. Located in Sheikh Saeed Hall 1, the open kitchen of the Italian Food Lab will host some of the most famous Italian Chefs working in the UAE who will prepare some traditional and modern Italian dishes using only authentical Italian ingredients.
Organized by the Italian Trade Agency, in collaboration with the Embassy of Italy in the UAE and the Consulate General in Dubai the Italian Food Lab will be part of the Italy Pavilion at Gulfood, the annual largest F&B exhibition that will run until 17 February at the Dubai World Trade Centre. The Italian Food Lab intiative is part of “Italy is simply extraordinary #beIT” campaign, that encourages the conscious consumption of authentic Made in Italy products
During the 5 days event, Michelin Start Chefs like Heinz Beck will be showcasing their cooking skills and sharing their best tips to prepare some authentic Italian dishes. Visitors of Gulfood will discover the genuinity and authenticity of the Italian cuisine which harmoniously combine tasty and healthy food. Italy is showcasing a large variety of Italian products such as bakery products, ice creams, canned fruits, preserves, gourmet and frozen foods, olive oils, coffee, juices, cereals and snacks, with 180 companies participating at Gulfood.
The Italian cuisine ranks no.1 favourite among UAE residents and this is reflected in the trade of F&B products between Italy and UAE; Amedeo Scarpa, Italian Trade Commissioner to the UAE, said: “With an average yearly F&B export of 200 mln Euros, Italy continues to be one of the most important suppliers of the UAE the total amount of agri-food exports to the UAE reaching euro 189 Million in 2021 an increase of +27% on same period of 2020 and +4.5% on 2019 “The Italian food products are appreciated all around the world for their diversity, taste and quality. Italy agrifood global export has reached the record of over 52 billion euro increased by 11% and the UAE is one of our most important trade partners. Italian beverages (€ 38 mln), flours and products for bakery (€ 33 mln) and cocoa and cocoa based products (€ 19.5 mln) are the categories more requested by UAE market. Animal and vegetables’ oils and fats have registered a spike in demand (+ 133 % from 2020) whereas the import of fish, crustaceans and molluscs have been constantly growing in the last 2 years with +106% variations in the value of imported goods from 2019”.
The success of Made in Italy also lies on green agriculture, the most organic in Europe with more than 80.000 employees, the largest numbers of PDO (Protected Designation of Origin in EU countries and more then 5.000 traditional agri-food products.
About Italian Trade Agency – ITA
The Italian Trade Agency is the Government agency which promotes the globalization of Italian firms, under the aegis of the Ministry of Foreign Affairs. ITA helps to develop, facilitate and promote Italian economic and trade relations with foreign countries, focusing on the needs of SMEs, their associations and partnerships. ITA sustains Italian firms in their internationalization process, promoting the marketing of Italian goods and services as well as the image of “Made in Italy” products around the world, while facilitating outward Italian investments and encouraging FDI attraction into Italy. ITA provides information, support and consultancy services to Italian companies on foreign markets, in order to foster exports and economic cooperation in all sectors, with the objective of increasing the effectiveness of their presence on international markets. ITA works closely with the Italian Regions, the network of Italian Chambers of Commerce, business organizations and other public and private entities. ITA’s headquarters are based in Rome and it works through a large network of offices around the world which are acknowledged as “Trade Promotion Offices” of the Embassies or Consulates of Italy.
https://www.ice.it/en/markets/united- arab-emirates
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