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In the name of sustainability, the Italian Abruzzo region, and 22 of its most dynamic agri-food enterprises, will be the protagonist of a week of presentations, tastings and a busy meetings agenda.
The name of the event is “Abruzzo Sostenibile” and its aim is to promote partnerships with UAE and international businesses, in the context of Expo 2020. Abruzzo Sostenibile will last from the 7 to the 12 of February.
The opening event will be held on Monday February 7 at the Hilton Hotel JBR (12:30): 100 sustainable agri- food products made in Abruzzo will be presented to media and opinion leaders for a reasoned tasting, in the Unico pop-up space, within the new Vero Restaurant.
Abruzzo Sostenibile is part of the special 12h Italian (Sustainable) Cuisine World Summit started in November last year, which will be concluded by the end of March. The tasting will be preceded by an introduction of the Abruzzo sostenibile initiative to the media by the Abruzzo Region Vice President, Emanuele Imprudente, and by Giuseppe Savini and Antonio Morgante, respectively the President and the Director of Arap, the regional entity that is promoting the event in Dubai.
“Abruzzo is one of the greenest regions of Italy, it’s a brand, and our agri-food enterprises take the commitment to sustainability seriously, they may also be a model for other countries”, says Emanuele Imprudente. The mission of the Abruzzo Sostenibile in Dubai is making more recognisable the Abruzzo brand and its agri-food production: consumers must feel guaranteed about its sustainability and quality, and businesses partner comfortable with its viability. The Abruzzo Sostenibile initiative will include a wine tasting, masterclasses and B2B meetings.
Patrizia Marin is journalist and chairman of Marco Polo Experience, a leading agency specialising in strategic communications, public affairs, marketing and media relations, with twenty years of experience in business internationalisation strategies, communication campaigns, media relations, mapping of the decision makers and community of interests’ relations.
Patrizia has been advisor to the Italian Presidency of the Council of Ministers for Communication, Publishing and Information. As regards the logistics and infrastructure sectors, she has been Head of Communications for the Venice Port Authority; Media Relations Consultant for Aeroporti di Roma; International pr advisor for Atlantia while Vice-President at FBC.
Patrizia is Contract Professor in Leadership and International Relations at the IULM University of Milan and has a degree in Law and International Political Science.