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Milano Wine Week: first International Wine Event In Italy after Coronavirus
Federico Gordini, founder of Milan Wine Week, decided back in March that although the region of Lombardy as a whole was looking like one of the worst places to be hit by Covid,
Federico was president of the Milan Expo Committee in 2006, founder of the largest Milan food festival Milan Food Week started in 2009, establishing one of the most successes wine events in Milan called Open Bottles that led him to starting Milan Wine Week in 2018. His mission is to make Milan the Italian capital for food and wine like it is the capital for fashion, design, finance and business.
Milano Food Week, that took place every year in Milan in May, was cancelled, because Milan was the first Covid-19 epicenter in Italy, but Federico continued planning the Milan Wine Week.
After cancellation of Milan Food Week, Federico was determined to continue the planning for Milan Wine Week, taking place October 3rd to 11th, as he is witnessing small Italian producers that were dependent on 90% of their sales going through restaurants fighting for the lives of their businesses as well as all the restaurants trying to survive.
In this edition of Milan Wine Week the wine producer will working with top Italian chefs on a series of food and wine pairing demonstrations for consumers that will focus on the wine providing the inspiration for the dish, it will take place at a test kitchen near the Piazza del Duomo.
Also Milan Wine Week wants to focus more on experiential events that connect with wine consumers, so there will setup small wine worlds within the most popular neighborhoods in Milan; one neighborhood will focus on Franciacorta wines while another will focus on Prosecco wines.
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Patrizia Marin is journalist and chairman of Marco Polo Experience, a leading agency specialising in strategic communications, public affairs, marketing and media relations, with twenty years of experience in business internationalisation strategies, communication campaigns, media relations, mapping of the decision makers and community of interests’ relations.
Patrizia has been advisor to the Italian Presidency of the Council of Ministers for Communication, Publishing and Information. As regards the logistics and infrastructure sectors, she has been Head of Communications for the Venice Port Authority; Media Relations Consultant for Aeroporti di Roma; International pr advisor for Atlantia while Vice-President at FBC.
Patrizia is Contract Professor in Leadership and International Relations at the IULM University of Milan and has a degree in Law and International Political Science.