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7th Week of the Italian Cuisine in the World

Patrizia MarinbyPatrizia Marin
16 November 2022
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Tags: chefCuisinefoodItalianItalynft
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Part of the seventh edition of the Week of Italian Cuisine in the World, the Summit, the longest-running event promoting Italian cuisine and wine outside Italy, will celebrate its entry into the WEB3.0 era in Dubai.

“The future of Italian cuisine” is the theme of a “hybrid” conference to be held on November 18th at the Grand Millennium Hotel Business Bay, which will be attended by chefs and restaurateurs from all over the world. They will do it live as well as, for the first time in history, in the metaverse, the technology destined to become a protagonist of the Third Era of the internet.

To open the discussion, after the greeting of the Consul General of Italy in Dubai, Giuseppe Finocchiaro, will be Heinz Beck, the three-star Michelin chef of the restaurant La Pergola in the Waldorf Astoria Hotel Rome. Great chefs and restaurateurs from all over the world will also participate with their avatars (see list below). “Italian cuisine is tradition, history and culture, but it also communicates with technological innovation, of which Italians have always been at the forefront”, says Rosario Scarpato, founder and director of the Summit. It is no coincidence that the technical partner of the event is the Italian OVER (https://www.overthereality.ai/), the global open-source Augmented Reality platform powered by the Ethereum blockchain.

The NFT (Non-Fungible Token) celebrating this edition of the Summit and the Week of Italian Cuisine in the World will also be presented during the day and will be obtainable for free by attending the conference in person or by accessing the dedicated section in the metaverse. NFTs are PoA (Proof of Attendance) or free souvenirs that testify over the time (and in the blockchain) the participation to an event.

It is not the first time that the Bella Restaurant in the Grand Millennium Hotel Business Bay and chef Alessandro Miceli are at the forefront of new technologies for the WEB3.0. The first NFT in history linked to an unforgettable food and wine experience, was launched last year in Bella, in collaboration with www.nftdineart.ae

THE FUTURE OF ITALIAN CUISINE IN THE WORLD (HYBRID CONFERENCE)

Participants: DENIS BASTIERI (Delegate of the Italian Academy of Cuisine Guangzhou – China), VITTORIO BELTRAMELLI (Trattoria Giuse ‘Paris – France); GIANLUCA CASINI (Arte in Cucina, Düsseldorf Germany), MARIO CARAMELLA (President of GVCI, Grand Hyatt Hotel Je-Ju South Korea), CLAUDIO CHINALI (Eataly Istanbul Turkey), DOMENICO CROLLA (Oro Glasgow Scotland UK), RICCARDO GHIRONI (Sapori d’Italia – Taipei Taiwan), ALESSANDRO MICELI (Bella Dubai – United Arab Emirates), PAOLO MONTI (AMA Restaurant – Hong Kong), GAETANO PALUMBO (Rossini’s Restaurant Sheraton Grande Bangkok – Thailand), MAURIZIO ROBERTI (Forno Italico, Osaka Japan), GIANFRANCO SORRENTINO (President of Gruppo Italiano, Gattopardo Restaurant New York USA), ANTONIO TARDI (Parcotto, Edmonton – Canada) – Moderator: ROSARIO SCARPATO

THE ITALIAN CUISINE WORLD SUMMIT Promoted by the itchefs-GVCI network (https://www.facebook.com/ItchefsGVCI/) was launched in 2009 in Hong Kong and has had editions in Beijing, Shanghai, New York, Abu Dhabi, Dubai and Moscow. The numbers of the Summit over the years: hundreds of agri-food producers as partners, over 500 Italian restaurants in the world involved by hosting more than 150 Italian Michelin-starred guest chefs.

ITALIAN WINE CRYPTO BANK (IWCB) https://italianwinecryptobank.com/ is the world’s first wine bank based on the innovative blockchain technology and digital assets such as NFT and cryptocurrencies. It promotes the fine wines of great Italian wineries for which has also made available a traceability system with NFC crypto-tag that protects consumers. During the first months of 2023, the IWCB will launch the CellarMetaverse bringing the world of wine to the Metaverse for the first time.

For more info: Rosario Scarpato: rosario@the-i-factor.com; WhatsApp +971527444157

Patrizia Marin

Patrizia Marin

Patrizia Marin is journalist and chairman of Marco Polo Experience, a leading agency specialising in strategic communications, public affairs, marketing and media relations, with twenty years of experience in business internationalisation strategies, communication campaigns, media relations, mapping of the decision makers and community of interests’ relations. Patrizia has been advisor to the Italian Presidency of the Council of Ministers for Communication, Publishing and Information. As regards the logistics and infrastructure sectors, she has been Head of Communications for the Venice Port Authority; Media Relations Consultant for Aeroporti di Roma; International pr advisor for Atlantia while Vice-President at FBC. Patrizia is Contract Professor in Leadership and International Relations at the IULM University of Milan and has a degree in Law and International Political Science.

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