Returns for 2023
The Middle East’s biggest annual fitness and wellness exhibition, which includes Dubai Muscle Show, Dubai Active and Dubai Active Industry, returns to Dubai this November to unite all areas of the fitness industry with an action-packed, three-day exhibition that will run from Friday 24th to Sunday 26th November 2022.
Returning for 2023, with its most impressive line-up of talent and activities to date, the event boasts a line-up featuring renowned figures in the world of fitness. This includes the reigning champion of Mr. Olympia, Chris Bumstead, along with superstar fitness trainers Kayla Itsines, Krissy Cela, and Kelsey Wells. Also making a welcome return due to popular demand is James Smith, two-time bestselling author, motivational speaker, and the world’s fastest-growing online personal trainer will join Chris Williamson for an unmissable evening performance as they headline Dubai Active. The expo will also feature a diverse schedule of workout classes and the largest assembly of exhibitors to date.
In collaboration with Dubai Sports Council, Dubai Muscle Show, Dubai Active and Dubai Active Industry will take over Dubai World Trade Centre for the seventh time, with an expectant attendance of 35,000 visitors to showcase more than 400 exhibitors of world-leading sports nutrition, fitness, wellness and bodybuilding brands from 40 countries.
An unmissable event in the Dubai calendar, visitors are invited to join 600 inspirational athletes and health and fitness influencers from around the globe for the entire three-day event and ticket holders will get to attend motivational and educational talks, as well as take part in meet and greets with some of the fitness industry’s biggest names. There will also be the chance to watch some of the most exciting competitions such as the Middle East’s biggest bodybuilding competition, the Dubai Muscle Classic, WODXB Functional Fitness and Calisthenics.
The excitement doesn’t stop there! Over the jam-packed three days, visitors will be able to take part in a back-to-back schedule of exciting group fitness classes, witness unmissable business seminars from leading exhibitors and have the chance to get their hands on thousands of free sample giveaways and special discounts.
Tom Reece, Marketing Director at IEG Events, organizers of the exhibition commented on its return: “As we embark on the seventh year of Dubai Active, Dubai Active Industry, and Dubai Muscle Show, we are thrilled to unveil an even more extraordinary chapter. This year promises to be a testament to our unwavering commitment to the fitness and wellness industry. With each passing year, we continue to improve the experience by fostering global partnerships and bringing the biggest names in the industry to Dubai. We anticipate a year of inspiration, collaboration, and transformative impact, as we provide a platform that ignites passion and knowledge for fitness and health in the Middle East.”
Highlights at each of this year’s shows include:
Dubai Muscle Show
The Middle East’s leading international fitness and bodybuilding show will return for 2023 with a brand new set of headliners that include the hottest name in Bodybuilding right now, four-time and reigning Mr. Olympia Champion Chris Bumstead. In addition, Dubai Muscle welcomes back legendary bodybuilders; two-time Mr. Olympia Big Ramy, Dexter Jackson, Flex Wheeler and many more!
Every year, Dubai Muscle Show brings together like-minded lifters from around the world and this year will be no exception. Attendees will get the chance to discover and sample the latest supplements, apparel and equipment from more than 300 leading brands, as well as attend speaker sessions and exclusive meet-and-greets with the headliners.
This year, visitors can experience the new Dubai Muscle Talks Stage Presented by Optimum Nutrition, which will host Q&A’s and guest poses and talks from some of the biggest names in the Bodybuilding World. Witness over 600 competitors in the prestigious Dubai Muscle Classic and engage in combat sports with Boxing and Muay Thai alongside Team Nogueira. In addition, visitors are invited to step into a dedicated Bodybuilding-only hall, encapsulating the essence of sculpting the human form.
Dubai Muscle Show will also give attendees the chance to try new products and see the latest equipment in fitness with Platinum Sponsor New Rock Sports and Basix, Gold Sponsor Panatta , Dubai Muscle Talks Stage Sponsor Optimum Nutrition and Ecommerce Sponsor Noon Minutes.
This year’s addition of Dubai Active brings some of the biggest names in celebrity personal training to the Middle East, making it the best edition to date. Celebrity fitness trainers Kayla Itsines, Krissy Cela and Kelsey Wells will headline the event this year and host their unmissable group workouts in the new Optimum Nutrition Arena.
Due to popular demand, Dubai Active also welcomes back two-time Sunday Times bestselling author and personal trainer, James Smith for a meet and greet alongside new headline guest podcaster and youtuber Chris Williamson.
Renowned for bringing together the biggest celebrity trainers, studio classes, fitness brands and expert speakers in the industry, this year’s Dubai Active will be full of opportunities for attendees to level up their fitness knowledge, build self-confidence, learn more about their health and nutrition, and take part in meaningful discussions around topics such as female empowerment in the Middle East, diversity and inclusion in the wellness industry, mental health, wellbeing and more. Visitors will also have the chance to take part in unlimited free workout classes, interactive workshops and inspirational talks led by expert speakers.
New this year, experience the pulse-pounding action of WODXB, Dubai Active’s cutting-edge Functional Fitness Competition that challenges and inspires. Dubai Active will host fitness, yoga and meditation classes that will be led by some of Dubai’s most loved gyms and studios. In addition, experience the captivating rush of the Calisthenics competition presented by Gravity Gym, a testament to raw athleticism and power.
Attendees will be able to sample and shop exclusive ranges from over 150 leading brands in fitness, apparel, beauty and nutrition, with Optimum Nutrition, Hydration Partner Actiph Water and Ecommerce Sponsor Noon Minutes.
Dubai Active Industry
The Middle East’s only international fitness, wellness and sports tradeshow is set to host over 150 of the world’s leading fitness and wellness B2B brands that specialise in technology, education and equipment.
A facilitator for business development, networking, education and training opportunities across the fitness and wellness ecosystem, Dubai Active Industry gives attendees exclusive access to insider knowledge through its networking functions, summits and talks that include the Middle East Fitness Business Summit, Future Wellness Summit and Exercise Professionals Summit.
This year’s Dubai Active Industry will welcome speakers from across the globe including Krissy Cela, Forbes 30 under 30 CEO, Founder of OnerActive and Evolve You and Jack Thomas, Founder and CEO of The Fit Guide, who will be launching the official rating guide for gyms, as well as numerous names from gym operators, brands and distributors.
Dubai Active Industry will showcase some of the world’s leading brands such as; Fitness Business Summit Title Sponsor, Self Esteems Brands and Platinum Sponsor Myzone, as well as Official Education Sponsor Active IQ, and Panatta, AKI Fitness and Matrix to name a few.
Dubai Muscle Show, Dubai Active and Dubai Active Industry is organised by Italian Exhibition Group (IEG) in collaboration with Dubai Sports Council. IEG are also organisers of Rimini Wellness in Italy, one of the premier events in the world within the fitness, wellness, and sport sectors.
For more information about the exhibition and for the latest news, updates and tickets please visit,
Event: Dubai Muscle, Dubai Active and Dubai Active Industry
Location: World Trade Centre, Dubai
Dates: Friday 24th to Sunday 26th November, 2023
Timings: 10:00AM – 19:00PM
For more information please contact:
Plus 1 Communications / firstname.lastname@example.org / +971 52 750 0869